|Author Eric E. Wright & I shared a table at Word Northumberland in 2013.|
Sometimes, in spite of doing everything right — having a well-thought out and attractive display, using clear signage and balloons to draw attention, having bookmarks printed with all your covers and contact information — your sales at the local art festival are dismal. Almost non-existent, in fact.
If the public doesn't come, nothing works.
This is what happened a couple of Fridays ago. It didn't just happen to me; none of the other artists did well. The riverfront venue was perfect, the day full of warm sunshine and cool breezes. But the people preferred the carnival atmosphere and they stayed on the main street with the food vendors, the musical acts, the racks of bright summer togs, and the guy making balloon animals.
So, it wasn't a total bust. I did meet several interesting people, and I made good headway on editing two manuscripts.