Tuesday, April 21, 2015
It's up to us, you know.
A book doesn't sell itself.
Unless you happen to be a famous author whose reading public has been waiting months for your next bestseller.
For the rest of us with a new book about to hit the shelves, it's time to get on with spreading the news. For me, this is the hardest part of the whole process. Most of us would rather just keep writing. But we owe it to our book and all the hours we've put into it, and to the publisher who has put his faith, not to mention his finances, into bringing forth our creations.
My publisher has assigned me a publicist, and I'm grateful for that. For a while now she's been alerting the media, sending out press releases and review copies. But she also has a hundred other titles to promote, this year alone. So, the rest is up to me. Hence the long list of places to send my author flyer, bookstores to visit, libraries to contact, family and friends to invite to my events, announcements to make both online and in print, updates to prepare for my own website, and dates to keep track of on when to post on social media.
I'm officially launching Molly Brant on May 2nd at Lighthouse Books in Brighton, Ontario, between noon and 2 p.m. Above is the invitation, so if you live in the area, consider yourself invited. We tied the launch into the Authors for Indies event already scheduled for May 2nd. I think that was a great idea. Sometimes we need to join forces, and since there will be people coming to the store that day anyway, why not?
Today, I'm being interviewed by the local press, and on Thursday, by the radio. On May 16th from noon till 2 p.m. I'm doing a book signing at Chapters, Belleville. And that, I hope, is just the beginning.