Sunday, November 16, 2008

Writing Tags

Trouble at Turtle Narrows went to the printer last week. Just before that happened the publisher asked for my suggestions for the tag--the one or two lines that appear on the back cover, meant to attract a reader's immediate interest.

I thought writing a one-page synopsis was hard. Try capturing the essence of a story in one line! Because I write children's novels the tag had to be catchy enough to grab the attention of a young reader. I came up with: Will Joel save his family's home? Will he prove his father's innocence? Two lines, but only 12 words.

My publisher also asks me to write the cover blurbs for my books. I appreciate that. It gives me, the person closest to the material, the opportunity to sell the story in a few pithy sentences. For Trouble at Turtle Narrows I was asked for a short blurb (about 75 words) and a very short one (35 words). As well as being used on the book's back cover, these could be used in the publisher's catalogue and as part of the pitch for the sales and marketing team. Now I'm working on some more "pithy sentences" to use in a press release.

Write on.

No comments: